Apr 30

Matcha Zanmai

By Commercial, Design, Photo, Print
Design and photos pour Matcha Zanmai, un café qui a un focus sur les desserts japonaises fait avec du matcha.

Design and photos for Matcha Zanmai, a cafe that has a focus on Japanese desserts made with matcha.

Menu vertical pour les passants ou les personnes faisant la queue. À droite : une maquette pour montrer le menu original et la mise à jour récente pour le mettre plus lisible et agrandir les photos des produits.

Vertical window menu for those passing by in the street or waiting in line. On the right: a comparison of the original window menu versus the more recent update to improve legibility and enlarge the product photos.

Le premier menu pour comparison. On a fait un approche plus minimaliste (en haut) quelques années apres le lancement, une fois que la majorité de clients connait très bien le matcha et les produits. Ce fut un amélioration de lisibilité sur les écrans.

The first menu for comparison. We took a more minimalist approach (above) a few years after launch, now that most customers were very familiar with matcha and other products. This resulted in improved legibility on the screens.

Panneau de trottoir ; même design, mais avec un fond aux couleurs inversées pour un rendu différent selon la direction d’approche dans la rue.

Sidewalk sign; the same design but with an inverted background color scheme to give it a different look depending on which direction the viewer is approaching on the street

Apr 30

Sakao Matcha

By Commercial, Design, Photo, Print
Photos et emballages pour Sakao; un entreprise du thé japonais, surtout le matcha (thé vert en poudre)

Photos and packages for Sakao, a Japanese tea company specializing in matcha (powdered green tea).

Étiquette pour une tartinade au matcha et tahini

Label for a matcha and tahini spread

Apr 28

Le Kioko Sushi

By Design, Print
Menus pour Le Kioko, un restaurant de sushi et les bols pokés dans le St Henri.

Menus for Le Kioko, a sushi and poke bowl shop in St Henri.

Mar 15

Sir Richard Branson @ Bota Bota

By Event
While working as Art Director of RSVP Magazine, I was to cover a party on the floating spa Bota Bota. I thought I’d take a few snaps over an hour or two and take off, but once there I was told that I was the event photographer for the party, so it was up to me to document the whole evenings. It was Sir Richard Branson’s party: he was in town for several reasons: He had bought the naming rights for Virgin to the Corona Theatre in Little Burgundy. The event itself fundraised for Virgin Unite, his philanthropic foundation–while he donated the total ticket fees ($100,000) to Dans la Rue. He was also supporting his Formula One team, and opening the first Virgin Mobile store in Canada.

Bradley Cooper and Zoe Saldana were in town, and I managed to snap only one pic of the former in his baseball cap. I’m by no means interested in being parapazzi, so I didn’t chase after them… but I also wasn’t sure who he was at the time! Our magazine was given out to guests of this event, and one of my photos became the next issue’s cover.